Surefoot is the world's biggest and best ski boot specialty store, concentrating on custom boots that fit like they're made for you as opposed to the generic boot that are made to fit everyone and hence fit no one. It took the founders of Surefoot, brothers Bob and Russ Shay, 20 years to figure out how to create the perfect boot. 25 years later they have sold almost half a million boots and can confidently say that the time it took to make the perfect boot was all worth it.